Ad Gallery

I chose to write about the car advertisements in the gallery, because they were the ones that really caught my eye. Each one showed what the car could do for the person. One being that you will be able to do all the major sports you set out to do, and the other being that moms don't have to stay at home now that they have this great car. I noticed that in both ads the phrase had everything to do with the action in the picture. In the truck ad there was a mountain climber in focus with the phrase "no boundaries all new ford explorer sport trac," meaning that not only does the climber have no boundaries but the truck has none either, which would make some athlete very happy. Then the other one has a mom and kids slightly out of focus and the van in the background, with the phrase "what idiot coined the phrase stay at home mom?" This shows that any mom can take their kids out if they have the right car. I just think they made these ads perfect, fitting them to the specific audience they wanted and making them inviting and likable.