Sunday, May 10, 2009
"Sex as a Symbol in Fashion Avertising"
I found an advertisement in Woman's Day magazine for a yogurt shot that helps remove cholesterol, it is called SuperShots. The entire advertisement creates a very happy and bright mood, leaving you wanting to buy the product in the end. Most of the information on the ad is scientific or more facts than anything, letting us know that this is a sure thing. At the top of the page in capital green letters are the words "removes cholesterol,"catching your attention right away. There is a lot of white space surrounding a stethoscope with the supershot bottle in front of it and two strawberries. The stethoscope makes it seem like doctors approve it or it really is good for your health, and the fact that there is strawberries made me want it even more. Right underneath the graphic is the scientific fact that out of 310 cardiologists, 4 out of 5 endorsed the product for cholesterol from the nutritional information. At the bottom of the page is a portion of green with a picture of the package the bottles come in and some more information. To me the green actually makes me feel like this product is really good, because green is such a bright and warm color. I think there are some cultural attitudes that are indirectly reflected here, because practically everyone now wants to make the effort to become healthy, and the ad reaches out to all those people.
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